"Cowtown Challenge" Renewed For 600's, Limited Mods & Now Bombers
Kennedale TX (4/2/10) by DarinShort.com. After the success of the 2009 Cowtown Challenge
for the Winged 600's and Limited Modifieds at Cowtown Speedway, the program continues
in 2010 for the Winged 600’s, Limited Modifieds and now, Bomber divisions.
2010 Cowtown Challenge event dates:
APRIL 10 - Cowtown Limited Modified Challenge
JUNE 19 - Cowtown Winged 600 Challenge
JULY 24 - Cowtown Bomber Challenge
Winged 600’s, Bombers and Limited Modified teams, sponsors and fans:
The track has put up the extra money to the purse, and there is no entry fee for drivers
raising $100 or more in sponsor money (see your classes Challenge page for details) or
additional pit pass money required for the night.
Effective immediately, those three nights are now going to be renamed the (Your Division
Name Here) Cowtown Challenge, and here’s the format:
-Cowtown Speedway is putting up $1000 to win, $500 for second, on top of the weekly track
purse, down to $50 for 24th. So, Cowtown Speedway is adding $1500 to your weekly purse.
(Note: that means 3rd place in the feature will pay what 1st place does weekly, 4th place will
pay what 2nd normally does, and so on; down to $50 to start.)
- Just in 2009, In addition to building and pitching this program, DarinShort.com will donate
the production hours to each division’s special night to give it the same ‘bang’ that the 2009
Challenge specials and Bomber 2X, 3X, 4X Night received.
-In return, we would like your group to find sponsors for an additional cash bonus for your
division that night, called the Cowtown Challenge Bonus.
Here's how the Cowtown Challenge Bonus will work:
If you are qualified to start in the front row of the feature race, the pole sitter will be given the
option to start the feature in 24th. If they accept the challenge and come back to win the
feature, they will win ALL of the sponsor money gathered by your group. If they don't accept
the challenge, then the option goes to the front row outside starter with the same format.
(We will run a 4-lap dash with the heat winners, by draw, to determine the front row starters.)
However, if a driver accepting the challenge does not win the feature (or if no one takes the
Challenge), the sponsor money will be divided up between the top 10 finishers in the feature
race that night. So ALL of the money will be paid out one way or the other.
For example, if your group collects $1500, and if you take the Challenge and come through
the field and win (features will each be 25 laps), that driver will collect a total of $2,500 to win!
Or, let’s say your group collects $2000 and no one takes the Challenge, the winner will take
home $1200! ($2000 divided between the top 10=$200 each, plus $1000 to win=$1200.)
But there’s a catch…and yet an opportunity. This structure is set up for the long-term, so it
can grow.
You as a group must collect at least $1,000 in sponsor money, total; and then your class will
have the same special guaranteed on the 2010 race schedule, which is the track paying
$1,000 in your division's feature with the same program for sponsors. As long as your class
continues to raise these sponsor bonus funds, your class will continue to get the $1000 to
win special on the schedule.
If your class does not collect at least $1,000 in sponsor money, then the track will revert back
to a $500 to win special for the 2010 schedule, and if your division collects a minimum of
$1000 in sponsor bonus money for that night, then your special event will be bumped back
up to $1000 to win on the following year’s schedule.
So, the track is willing to raise the bar for your division, I’m willing to donate the time, and
provide the framework for the promotion, now it's up to you to see how far you can take it.
$2000…$3000…$5000???
We will also publish your sponsor links on the home page of the website during 'your'
special week along with a 'thank you' link the following week. Not to mention, the multitude
of posts and press releases that will be developed during the time frame of the promotion.
Sponsor money becomes official when the track receives it or a PayPal invoice is paid by the
sponsor. If you have a sponsor payment request, you can email me at dssm93@msn.com
and I’ll provide you with the details; it’s a very easy process.
THANK YOU for supporting Cowtown Speedway and we’re really excited about this new
program, and collectively, this should create a lot of fun and excitement!
Note: updates for each division will be posted on this page when they become available.
PERK: if sponsor funds for any Challenge night are received and announced at least a day
before your scheduled Challenge night** you will receive:
$300 sponsor = 2 free pit passes ($50 value)
$500 = 4 free pit passes ($100 value)
$1000 = 10 free pit passes ($250 value)
$2000 = 20 free pit passes ($500 value)*
* I DARE one of you to get a $2000 sponsor...heck...that could turn into a $5000 Challenge
purse in a big hurry! Could you imagine getting $500+ for finishing 10th in a Bomber feature
at Cowtown!
**no pit pass bonus will be given to $300+ sponsors that are announced on the day of the
race itself.




